How do the soda’s connect with the secondary audience’s, or hidden audience?


My one product is Mug Root beer, the can itself is made to represent a beer mug. At first glance it looks like a ice cold beverage with foam flowing over the top of a mug, while in reality it is a normal brown soda can with a normal amount of writing. There is a boxer dog on the can holding a mug of the root beer which I believe is attempting to give a non discriminatory mascot to appeal to not only children but teenagers and adults. If it were a white male on the can it would not be able to have the same appeal. The use of the title of the soda is strategic and is popping out with a red background of the semi big font and bold lettering. The tone of the text is serious and to the point. There is little writing but they do allow you to notice it has no caffeine in case a parent is worried about their lunatic child being all hyped up on the soda. After all the in depth looking they give a good advertisement and make it so you look at the can you are feeling like you need to drink this foaming, cold, refreshing drink. 


One thought on “

  1. Kevin, while there are some good descriptions here, there are also a lot of generalizations.

    For instance, in that final line, you write, “like you need to drink this foaming, cold…” etc. By using the word “you,” you’re now generalizing about the audience. In this analysis, you’re not addressing me as the audience, are you? Use language that more specifically identifies the audience, rather than relying on “you,” which is extremely general (or which only addresses one person, the reader).

    Additionally, you use descriptions like “it is a normal brown soda can” and a “normal amount of writing.” What does that mean? Get more descriptive. “Normal” tells us nothing about the writing or the can. And when you make a claim about the text (“serious and to the point”), show us some examples to back up your claim.



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